Hi, we’re Stelle. We create quality activewear that empowers women and girls to pursue their passions confidently through every stage of life.
Mom-of-three Cassie Ye loved spending time with her daughters, but wanted to do more than stay at home. Rather than choosing between her kids and pursuing her entrepreneurial passions, Cassie started Stelle out of her Bay Area garage—hand-packaging ballet tights alongside her husband after putting their girls to bed.
Derived from the Latin word for "star," Stelle celebrates the stellar spirit in every woman and girl with quality activewear that inspires confidence and joy. Since 2015, our women-led team has designed pieces that help you look and feel your best from girlhood to womanhood.
 
Our Community
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Quality: Craftsmanship matters. We create products that perform as beautifully as they look, outlasting every wash and wear.
Sincerity: Authenticity is greater than perfection. We design pieces for real life and real moments to meet you where you are.
Joy: Good energy is contagious. We produce apparel that lifts your mood so you feel confident, no matter how you move.
Impact: Community is everything. We prioritize ethical production and invest in making positive change, not just profit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
 

 
 

 
 
   
 
 
 
 
 
