About Stelle

Stelle is a women’s and girls’ activewear brand dedicated to creating high-quality apparel designed for everyday movement. For over a decade, our woman-led team has supported modern women, moms, and active kids with thoughtfully crafted dancewear, activewear, and timeless everyday staples.

Our mission is to empower women and girls to pursue their passions with confidence—through every stage of life, every movement, and every moment.

The opportunity

We are seeking a Senior Graphic Design Lead to join our creative team and lead the development of high-quality design assets across our website and organic/paid social channels. This role will play a key part in shaping Stelle’s visual storytelling, ensuring brand consistency while supporting diverse content needs.

Responsibilities:

As a Senior Graphic Design Lead, you will play a key role in shaping and executing our visual identity across all marketing channels. You will lead and mentor the design team while partnering closely with Marketing and Creative leadership to deliver high-quality, performance-driven design.

Key Responsibilities:

• Lead the design team, ensuring high-quality execution and brand consistency across all assets

• Report directly to the Art Director and Marketing Manager

• Mentor and guide junior designers on creative best practices, design principles, and workflows

• Collaborate closely with the Marketing Manager and Art Director to execute design strategy for campaigns and day to day marketing initiatives

• Create art decks for campaigns based on the Art Director’s mood boards to clearly communicate design direction and expectations to the team

• Design social media graphics for paid ads, campaigns, and organic content, balancing visual cohesion with performance goals

• Translate creative direction, campaign strategy, and marketing briefs into compelling, effective visual assets

• Partner cross-functionally with Marketing, Creative, and Photography teams to support product launches, campaigns, promotions, and ongoing content needs

• Establish, maintain, and evolve brand visual standards across all channels, allowing flexibility for UGC and trend-driven content

• Maintain and expand the design system and UI components to ensure consistency and scalability

• Manage multiple projects simultaneously while meeting tight deadlines and maintaining a high standard of quality

• Review and refine designs based on feedback, performance data, usability testing, A/B testing, and evolving brand direction

• Contribute to the continuous improvement of team processes, workflows, and collaboration

• Stay up to date with platform best practices, design innovations, and emerging social media and visual trends

Qualifications:

• 5–8 years of graphic design experience within e-commerce, fashion, or consumer lifestyle brands, supported by a strong portfolio showcasing digital-first work across websites and social platforms

• Proven ability to lead projects end-to-end, from concept and creative direction through execution and launch, with strong attention to detail

• Strong visual craft with a refined eye for typography, layout, composition, and color

• Strategic thinker who can manage multiple design workstreams, iterate based on data and feedback, and thrive in a fast-paced environment

• Excellent communication skills, with the ability to clearly articulate design rationale and collaborate effectively across teams

• Demonstrated leadership skills, including the ability to both give and receive feedback and support the growth of team members

• Experience mentoring junior designers or owning creative direction for key initiatives

• Comfortable working in a highly collaborative, iterative environment with evolving priorities

• Highly organized, proactive, and self-motivated, with a curiosity for exploring new ideas, tools, and trends

• Experience working across both established brands and lean, growing teams, with the ability to adapt processes and expectations as needed, is a plus.

What We Offer

• Competitive salary: $83k-110k annually based on experience

• Paid time off

• Paid company holidays

• 401(k) plan

• Medical, dental, and vision coverage

• Employee discount on Stelle merchandise

Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.