E-commerce Copywriter

Full time
Hayward, CA, US 94545

Stelle is a women’s and girls’ activewear brand dedicated to creating high-quality apparel designed for everyday movement. For over a decade, our woman-led team has supported modern women, moms, and active kids with thoughtfully crafted dancewear, activewear, and timeless everyday staples.

Blending style, comfort, and durability, Stelle designs pieces that move seamlessly from the dance studio to daily life. Our e-commerce platform serves a growing community that values both fashion and function, offering apparel that helps women and girls look, feel, and perform their best.

Our mission is to empower women and girls to pursue their passions with confidence—through every stage of life, every movement, and every moment.

The opportunity

We are seeking a creative and detail-oriented E-commerce Copywriter to join our team. You’ll be responsible for crafting engaging product descriptions, category page content, homepage and email campaigns, and other marketing materials that align with our brand voice and drive conversion.


Key Responsibilities:

  • Write clear, compelling, and on-brand product descriptions for our online store and across all marketing touchpoints, including but not limited to packaging, hang tags, labels, email campaigns, and social media creatives.

  • Maintain and apply the Stelle brand voice and tone across all channels, contributing original ideas and creative input to projects.

  • Report directly to the Copy Manager; support editorial planning and content concepting.

  • Collaborate with the design, marketing, and product teams to translate technical product details into customer-friendly copy and ensure deadlines are met.

  • Proofread and cross-check content against briefs, guidelines, and stakeholder feedback.

  • Optimize content for SEO and e-commerce performance.


Qualifications:

  • 2+ years of copywriting experience within e-commerce, fashion, or consumer lifestyle brands.

  • A strong portfolio showcasing excellent writing, editing, and proofreading skills across websites and social platforms.

  • Understanding of SEO best practices for e-commerce (e.g., keywords, metadata, product page optimization).

  • Familiarity with content and marketing tools such as Shopify, Klaviyo, and Google Docs.

  • Ability to manage multiple deadlines and work independently in a fast-paced environment.

  • Comfortable working in a highly collaborative, iterative environment with evolving priorities

  • Highly organized, proactive, and self-motivated, with a curiosity for exploring new ideas, tools, and trends

  • Experience working across both established brands and lean, growing teams, with the ability to adapt processes and expectations as needed, is a plus.


What We Offer

  • Competitive salary $71,000 - $83,000 based on experience

  • Paid time off

  • Paid company holidays

  • 401(k) plan

  • Medical, dental, and vision coverage

  • Employee discount on Stelle merchandise

 

Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.