Senior Ecommerce & Marketplace Analyst
Hayward, CA, US 94545
Full time
Location: Hayward, CA
Salary: $87,000–$100,000 (
About Stelle
Stelle (stelleworld.com) is a mom-trusted dancewear & athleisure brand best known for girls’ ballet and dance essentials. Founded in 2015, our woman-led team has supported modern women, moms, and active kids with quality dancewear, activewear, and timeless athleisure staples.
With over 15 million products sold worldwide, Stelle designs pieces that move seamlessly from the dance studio to daily life. Our e-commerce platform serves a growing community that values both fashion and function, offering apparel that helps girls and women look, feel, and move their best through every stage of life.
We are looking for a highly analytical and business-driven Senior Ecommerce & Marketplace Analyst to help scale our ecommerce operations, improve forecasting accuracy, and drive smarter growth decisions across Shopify, Amazon, and paid marketing channels.
Position Overview
This role sits at the intersection of ecommerce, marketplace operations, marketing analytics, and inventory planning. You will analyze performance across our website and Amazon business, build forecasting models, identify growth opportunities, and deliver actionable insights that improve revenue, profitability, and operational efficiency.
The ideal candidate combines strong analytical skills with hands-on ecommerce experience and understands how data translates into business decisions.
Responsibilities
Ecommerce & Website Analytics
- Analyze Shopify and GA4 performance data including:
- conversion rate
- AOV
- CAC
- customer retention
- product performance
- funnel behavior
- Build dashboards and recurring business reports for leadership
- Identify opportunities to improve conversion, merchandising, and customer experience
- Conduct cohort and customer lifetime value analysis
Amazon & Marketplace Analytics
- Monitor Amazon Seller Central performance including:
- sales trends
- TACOS / ACOS
- keyword rankings
- inventory health
- buy box performance
- review trends
- Analyze marketplace profitability and advertising efficiency
- Partner with marketplace and advertising teams to improve ranking and revenue growth
- Support pricing and promotional strategy through data analysis
Forecasting & Inventory Planning
- Develop sales forecasting models by SKU, category, and channel
- Support inventory replenishment and demand planning
- Analyze seasonality, product trends, and sales velocity
- Help reduce stockouts and excess inventory risk
- Collaborate with operations and supply chain teams on planning decisions
Business Intelligence & Reporting
- Create automated dashboards and reporting systems
- Present insights and recommendations to leadership
- Translate complex data into clear business actions
- Support strategic planning with financial and operational analysis
Qualifications
Required
- 3+ years of experience in ecommerce, marketplace analytics, business intelligence, or related roles
- Strong experience with Shopify and Amazon Seller Central
- Advanced Excel / Google Sheets skills
- Experience with GA4 and ecommerce reporting
- Strong analytical and problem-solving abilities
- Ability to work independently in a fast-paced environment
- Strong communication and presentation skills
Preferred
- Experience in apparel, fashion, activewear, or consumer brands
- SQL or data visualization experience (Looker Studio, Tableau, Power BI, etc.)
- Experience with Amazon PPC analytics
- Knowledge of inventory forecasting and demand planning
- Familiarity with Triple Whale, Northbeam, or similar attribution platforms
- Experience working with cross-functional ecommerce teams
What we offer
- Competitive salary: $87,000–$100,000 based on experience
- Paid time off
- Paid company holidays
- 401(k) plan
- Medical, dental, and vision coverage
- Employee discount on Stelle merchandise
Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.






