About Stelle

Stelle Athletica is an activewear brand for women and girls that creates quality apparel designed for everyday movement. For over a decade, our woman-led team has supported moms and active kids with dancewear, athletic wear, and classic staples. By blending timeless designs with durable materials, Stelle empowers women to move confidently in pieces that help them look, feel, and perform their best.

Our mission is to create quality activewear that empowers women and girls to pursue their passions confidently through every stage of life.

The opportunity

We're looking for a Brand Marketing Director to help shape the next chapter of Stelle. After building a strong foundation on Amazon, we're expanding our direct-to-consumer presence and need a strategic, hands-on marketing leader to drive that growth.

This is a high-impact role for someone who thrives in startup environments—where you'll have the autonomy to build, the challenge to problem-solve, and the opportunity to define marketing strategy for a brand with real momentum. You'll report directly to our CEO and lead a growing team of talented marketers, designers, and creatives.

What you'll do

• Own the marketing vision: Define overall marketing strategy, brand positioning, campaign calendar, and department budgets.
• Lead cross-functional collaboration: Act as the bridge between marketing, product, and leadership to align creative direction with business goals.
• Guide campaign development: Mentor the team from consumer insights and creative briefs through execution and performance analysis.
• Build and mentor the team: Lead a team of 12 (including marketing manager, creative leadership, designers, SEO specialists, social/PR leads, and copywriters) with a focus on developing emerging talent.
• Oversee creative and performance: Approve creative assets with senior leadership and partner with the marketing manager to track metrics, identify learnings, and optimize future campaigns.

What we're looking for

• 10+ years of experience in brand marketing for a retail brand, with a strong mix of strategy and hands-on campaign execution.
• 5+ years leading marketing teams—you're comfortable coaching, directing, and developing talent.
• Experience in ecommerce retail, athletic apparel, or women's/kids' fashion is a plus.
• Deep expertise in consumer insights, brand positioning, and translating strategy into creative execution.
• Comfort with ambiguity and building processes from the ground up.
• Strong analytical skills with experience using data and metrics to inform creative and strategic decisions.
• Fluent across channels and execution: Strong project management skills, exceptional attention to detail, and experience across digital, social, email, content, and print.
• Located in or willing to relocate to the San Francisco Bay Area.

What we offer

• Competitive salary: $170,000–$210,000 based on experience
• Paid time off
• Paid company holidays
• Hybrid schedule: 3–4 days per week in our Hayward, CA office (flexible based on team needs)
• 401(k) plan
• Medical, dental, and vision coverage
• Employee discount on Stelle merchandise
• The chance to shape the marketing function and brand direction of a growing, mission-driven company

Ready to join us?

If you're a strategic thinker with a passion for apparel, a mentor who thrives on building teams, and a marketer who's energized by the challenge of growing a brand—we'd love to hear from you.

Stelle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.