About Us

About STELLE

* STELLE, pronounced as /ˈstɛlə/, is an alternate spelling of Estelle (Old French, Latin). And the name Stelle means “star”.
* STELLE is a US brand. The company is based in the beautiful San Francisco Bay Area.
* The brand was founded by a mom of three lovely girls. At the root of the company is a mom who loves dancing and art, and wanted more from the products she was using on her young children.
* Our way: Exceptional quality. We partner with the best, ethical factories around the world.

WHY

Stelle is a dance label created by Cassie Y, a mom of three little girls. While shopping in the market for quality dancewear for the girls, Cassie was surprised and frustrated from the material dance wear companies use. None of them create simple dance wear for children that were even close to the quality and comfort she needed for her kids.

DESIGN

Cassie designed and hand sews her first piece of the ballerina tutu out of 100% cotton (not ever seen in any Children’s dance labels!) in 2014. Had just finished her Ph.D. in Bio-Chemistry, Cassie decided to spend one year of in-depth research and find the best material in the market. She worked hard and compared hundreds of different types of cotton in the market. Launched in 2015 by Cassie Y, Stelle was born to design quality and affordable dance dresses, to help young girls achieve their ballerina dreams, and of course, never again having to wear any inadequate quality clothing.

LOVE LOCAL

Stelle operates with a mission of giving back. We are working with organizations that help underprivileged children in our local community (Northern California). Contact us if you work with young girls with clothing needs.

TODAY

Stelle was first launched on Amazon and quickly sold one million pieces in just three years. With love from Stelle customers at heart, Cassie and her team continue to work hard to ensure the superb quality of the dancewear products while ethically pricing them. Follow @stelle_kids on Instagram and share your love as #stellegirls !